EVENT DRIVEN MARKETING (EDM)
Hotel Amarilis, Prague
Účastníci tohoto semináře se také registrují na seminář
The results of EDM are often spectacular – a 70% response rate, reduced attrition, reduced costs, etc. Yet for every success story there are many failures and indeed, there are still only 4-5 banks in the entire world that have successfully implemented it.
With literally hundreds of CRM tools in the marketplace, most vendors promise EDM capability yet there are still almost no Event-based products being offered. Today, if a company wishes to implement an EDM solution, it must do so by investing in a bespoke solution costing a minimum of $1m taking at least 18 months implement.
To understand what an EDM solution can realistically achieve and how it can be implemented, SmithNovak has arranged for leading international experts to present at an intense and lively seminar taking place in Prague in October.
If you would like to join this event, please complete our online booking form or call our Sales staff on (+420) 222 560 113. Please note, this event will be in English only.